Incentive and Career Program Catalogue for the HR Department

logo design, brand manual extensions

binder form, 10 sections with dedicated colors, consistent shapes for key information

  • ClientJTI
  • DEPARTMENTHuman Resources
  • CLIENT'S SITEEdyta Leśniewska
  • ServicesDesign, Art Direction, Production: ADAM WYWROCKI

why a binder form for catalogue has been chosen or why have pages been divided by color on white and dark? If you wanted to know then

Logo Design
  • input: name of programme: accelerate || colors: JTI's logotype: green
  • output: associations for the shape: accelerate, advance, rise, strenght, instrument, tool
  • colors: new colors of green, other than green of JTI's logotype, gradient colors - nobility and quality.
Design details

new greens colors for sections

  • A beautifully crafted register with a dedicated color to identify each section's pages
  • the oblique line in the background refers to the program name and path of career development
  • the world map in the background to emphasize the international character of the company
  • program name: "accelerate" distributed in the bottom background inside the cover
  • a pocket for loose sheets-notes on the left side inside the cover
  • cut rails for business cards
  • some shapes looks as keyholes due to key steps in development path